Ending mental health discrimination
Client: See Me Scotland
Role: Brand identity, UI
Work completed while at LEWIS
I worked closely with See Me to redesign and launch their new identity, including the redevelopment of their website and a relaunch strategy to help them create an inspirational ‘movement for change’ to end mental health discrimination across Scotland.
The challenge
While mental health is serious subject, there was a strong desire to move away from the stereotypical ‘depressive’ images we see in the media. We wanted to inject quite a bit of energy, movement and positivity into the visual identity.
The new marque comprises a set of ‘movers and shakers’, symbolising the act of people coming together to speak up and speak out against mental health discrimination.
The movers and shakers helped create a uniquely own-able identity that can flex across many different applications such as animation, experiential, print and online.
People like you
‘People like you’ was the the theme of the relaunch campaign - a rallying call to the people of Scotland and beyond, empowering them to start having open and honest conversations about mental health. We recognised that every interaction with the brand should build a relationship and inspire their audience to ‘join the movement’ for change.
Results
We saw great success with massive increases across the board with over 2K new supporters joining the movement.
75% increase in website visits, 84% increase in X (Twitter) followers, +337K videos views on facebook/Youtube, 2087% increase in post reach on facebook, 40% increase in facebook likes.
Awarded Best Design Strategy at The Drum Scottish Creative Awards.