Senior digital & visual designer
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Close Brothers Asset Management

 Close Brothers Asset Management (CBAM) provide financial planning, investment services and investment management to professionals ranging from high-net-worth individuals to financial advisers.  It had a been a while since the original site was built which meant they didn’t have enough flexibility to create pages they needed as the business evolved. They were very keen to have a new site with a much more user-centric focus to help clients get the information they needed, and get in touch with the right people the first time.

Close Brothers Asset Management (CBAM) provide financial planning, investment services and investment management to professionals ranging from high-net-worth individuals to financial advisers.

It had a been a while since the original site was built which meant they didn’t have enough flexibility to create pages they needed as the business evolved. They were very keen to have a new site with a much more user-centric focus to help clients get the information they needed, and get in touch with the right people the first time.

 My team and I worked closely with them to scope out requirements, ensuring each template was fit for purpose and built up a toolkit of flexible components and features to be used across the site.  A key challenge was to be able to speak to their multiple audiences in a clear and effective way without diluting the user experience for each of those audiences. We devised a solution using audience tabs above the primary navigation and implementing a prominent service selector tool on the homepage.

My team and I worked closely with them to scope out requirements, ensuring each template was fit for purpose and built up a toolkit of flexible components and features to be used across the site.

A key challenge was to be able to speak to their multiple audiences in a clear and effective way without diluting the user experience for each of those audiences. We devised a solution using audience tabs above the primary navigation and implementing a prominent service selector tool on the homepage.

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 Launched in early 2019, CBAM now have a fully responsive and user-focused website. Using the Umbraco CMS, they have a suite of flexible and fit-for-purpose components that will allow them to continue to build up their site as the business expands.   View live site    closebrothersam.com →    Designed at LEWIS.

Launched in early 2019, CBAM now have a fully responsive and user-focused website. Using the Umbraco CMS, they have a suite of flexible and fit-for-purpose components that will allow them to continue to build up their site as the business expands.

View live site

closebrothersam.com →

Designed at LEWIS.